This is a new breed of individuals that has emerged in our digital world. They provide peer pressure, start trends and market products. The social influencer is a ‘ubiquitous’ individual. They roam like a chameleon throughout the Internet. can alter They can alter a persons thinking and behavior. Are we talking about the principles of advertising? Yes, indeed. However, there is a difference. The social influencer is slightly different.
Twitch TV streaming GAINED 66% readers earlier in 2020 when people were forced to entertain themselves at home, locked down thanks to COVID-19. Audience: 14 -22 yrs.
You will find the social influencer roaming around Instagram. They have acquired a large database of frenzied followers. Knowing the buying demographics, you can sell these 20 (and under) to 35 (and over) ‘followers’ running shoes, tattoos and ice cream. Vacation destinations and an avalanche of services are at your finger tips. Instagram is all about VOLUME, VOLUME, VOLUME.
HOW FAR IS YOUR REACH
If you have more than a million followers you are classified as a mega influencer. 40,000 to 1,000,000 viewers drops you down to a macro influencer, then there is the micro and the nano influencers. Some decisions to buy are based on who you are. For example, Kim Kardashian is a big influencer in Instagram.
A VIDEO IS WORTH A MILLION (words)
Even though a picture is worth a thousand words |(Instagram), a video (Youtube) is worth a million. Unfortunately, the quality of videos are sub par right now. Some videos are so inaccurate and poorly executed, it boggles the mind. As soon as the videos improve and get better, more people will watch. Instagram is now accepting short videos for 30 day and then they are gone. Even though blogs are a mix of words and images, they are not at the bottom of the totem pole. They do well if linked with Facebook and Twitter accounts for more exposure. Lately, LinkedIn (2020) is rising above the fold and getting a lot of attention.
